Bozell’s Billings Pie Is Resliced

In the wake of The Interpublic Group of Cos.’ recent reorganization, nearly $90 mil lion in client business at Bozell has found new homes within the IPG family. The shifts come at the expense of Bozell Kamstra, whose Minneapolis office will be closed by Sept. 30.

Fujitsu, a corporate branding assignment worth about $30 million annually, has landed at Bozell’s New York office, which also inherited toy maker Tyco’s $35 million account from Kamstra’s Boston office.

Meanwhile, IPG sister Carmichael Lynch absorbed four of Kamstra’s Minneapolis clients, adding up to $20 million in billings from Blue Cross/Blue Shield of Minnesota, Lawson Software, Hurd Millwork Co. and Wagner Spray Tech Corp.

The New York additions push Bozell’s Manhattan office over the $1 billion mark. The shop will also add top executives in the reshuffling, sources said. Dan McDou- gall, the Boston office’s svp and managing director, will join Bozell in New York to work on Tyco, and Dean Bur esh, Kamstra’s president, will head east to oversee the Fujitsu account.

In the Midwest, John Colasanti, CL president, said agency executives will evaluate this week how many and who from Kamstra’s 60-person staff might move to CL.

“It’s going to be a good opportunity to do some integrated work for some new brands,” Colasanti said. “We don’t know enough yet to determine our staffing needs.”

The fate of Kamstra’s Minneapolis office was left up in the air when IPG reorganized its agencies last month [Adweek, July 16]. While the shop’s Boston and Pittsburgh offices were absorbed by Mullen, the fate of its Minneapolis headquarters was not immediately determined.

IPG suggested CL look at Kamstra’s four clients, but the holding company did not force the shop to absorb the accounts, Colasanti said.

“The opportunity presented itself, and we determined that it would make sense for us to add these brands to our roster,” he said. “I think their needs are a good match with what we offer from an integrated standpoint.”