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Bozell New York has named John Mittnacht senior partner, account services to oversee the shop’s largest account, Verizon Wireless.
Mittnacht, 42, who started last week in the new post, will be reunited with Brian Martin, the agency’s managing partner, executive director of account services and bus iness development. The two worked together at Deutsch in New York from 1993-95 on accounts that included LensCraft ers, GNC and Bank of America.
At Bozell, Mittnacht manages 30 staffers and is responsible for its entire $250 million Verizon Wireless account, including marketing, strategic and creative development.
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