Bozell N.Y. Gives Bouchez Top Creative Job

Bozell Worldwide has recruited Brent Bouchez, the former president of M&C Saatchi, to serve as the executive creative director of its New York office.
Bouchez, who starts in his new post today, will partner with Tom Bernardin, president of New York operations. Bernardin joined the office last year after playing a key role on the Chrysler account at the agency’s Southfield, Mich., office.
The move was driven by chief executive David Bell’s desire to set up his New York management team for the future while allowing Jay Schulberg, 59, to focus on his worldwide chief creative officer role.