Bozell N.Y. Adds Execs

Bozell New York is continuing to bolster its creative department with a new group creative director.

Erik Vervroegen, 37, who starts today, is the sixth group creative director at the shop. He and Kerry Keenan, 32, who recently joined as a gcd, will team together, said executive creative director Tony Granger.

“We want more senior people for our clients, which will provide the department with more diversification and leadership,” he said.

It has not been determined yet which accounts the two will work on, nor how many employees they will oversee, said Granger. The shop’s creative department has 70 staffers.

Prior to Bozell, Vervroegen freelanced as a cd for DDB in Brussels, Belgium. He first met Granger in 1999 at TBWA\Hunt\Lascaris in Johannesburg, South Africa, where Vervroegen was an art director until January of this year. (Granger joined Bozell New York in January from there, where he was co-cd.) At TBWA\H\L, Ver vroegen worked on BMW and Land Rover. Before that, he served as a cd at TBWA Brussels.

Keenan was formerly svp, cd at Chicago-based Leo Burnett, which she joined as a copywriter in 1995. Her last U.S. work was for Polaroid’s i-zone and joy camera brands. She spent last year with the shop in Warsaw, Poland, working on Ikea, among others.

“There’s an opportunity to work on a lot of different projects [at Bozell],” said Keenan.

Vervroegen was unavailable for comment.

Bozell New York claims billings of about $800 million; its accounts include Verizon Wireless, Bank of America and The New York Times.