MINNEAPOLIS – Last week Bozell/Minneapolis picked up the final piece of the United States Satellite Broadcasting business following a review with undisclosed agencies – the national public relations assignment. Last month, the agency won the consumer advertising and direct response portions of the business worth an estimated $40 million in billings over the next two years. Bozell now takes responsibility for a national advertising, p.r. and direct -marketing launch of the USSB direct broadcast satellite system in early 1994.
Copyright Adweek L.P. (1993)