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At the behest of its largest client, Chrysler Corp., Bozell Worldwide’s Southfield, Mich., office has received ISO 9001 registration, which certifies that a company has fully documented business processes resulting in quality management and quality assurance.
Bozell undertook the certification after Chrysler asked that the agency verify that it was compliant with the ISO certification requirements–something the automaker’s marketing department was also verifying. The requirements for ISO registration were developed by the International Organization for Standardization in Geneva, Switzerland.
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