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Internet auction site boxLot.com has selected Bozell Worldwide to handle branding and advertising and Burson-Marsteller for marketing and public relations. The combined account is worth $10-15 million, according to industry estimates.
Randy Price, vice president of strategic marketing for San Diego-based boxLot.com, said Bozell, Costa Mesa, Calif., and Burson-Marsteller, Los Angeles and San Diego, were selected because of their “proven ability to build and enhance technology-based consumer brands.”
Separately, it appears Bozell and client ZCentral will part ways before breaking any work.
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