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Bozell Worldwide is developing a campaign for Little Caesars set to break March 30 to introduce a new promotional offering, sources said.
Bozell’s Southfield, Mich., office is one of three finalists in a review for the client’s $40 million account. The others are Grey Advertising, New York, and Fallon McElligott, Minneapolis. Both Little Caesars and Bozell declined to comment.
The promotional effort includes at least one TV commercial, plus point-of-purchase material from Bozell, sources said.
It will highlight the pizza chain’s “Cheeser! Cheeser!” offer: two 12-inch pizzas with extra cheese and one topping for $8.99,
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