Is This Boxing's Next Big Star? Brands Like Tecate Believe So

Mexican fighter is the face of new 'Born Bold' campaign

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It's no secret that boxing isn't what it used to be. And with two of its biggest stars, Manny Pacquaio and Floyd Mayweather, nearing the ends of their careers, the sport is looking for an infusion of young talent as it fights off competition from rival UFC.

Enter 25-year-old Mexican standout Saul "Canelo" Alvarez.

Six months after a landmark victory over Miguel Cotto that earned Alvarez the middleweight title, the Mexican boxer is set to defend his title on Saturday against Amir Khan in the first bout at the new 20,000-seat T-Mobile arena in Las Vegas, which will be carried on HBO pay-per-view.

Canelo has previously sold out events in larger venues such as Minute Maid Park in Houston and the Alamodome in San Antonio.

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