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There are many different roads professional athletes can take when their playing days are done.
In 2002, boxing great Oscar De La Hoya stepped out of the ring and established Golden Boy Promotions. Now, it's one of the biggest boxing promoters in the world. In a video that was part of Adweek's annual sports issue, De La Hoya told us his key to a successful life after sports is simple: "Do your homework."
Adweek: What advice would you give to an athlete who is looking to expand his or her presence beyond the playing field?
De La Hoya: Get involved and do your research, and get to know whatever business you're going to get involved in.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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