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BY ARCO TV
RCO gasoline is getting a lot of mileage out of a pair of quirky TV spots from Rubin Postaer and Associates in Santa Monica, Calif.
One of the ads, which aims to convince consumers that ARCO’s gas is as good as its competitors despite its lower price, jokingly encourages drivers who feel they are not paying enough to send a check to the ARCO bowling team. So far, the firm has received more than $74 in pledges.
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