Bours Jumps To DDB

DDB Needham has tapped Jeroen Bours, the art director behind McCann-Erickson’s “Priceless” campaign for MasterCard, as a group creative director.
Mike Rogers, the agency’s chief creative officer, said Bours will be involved in a new branding campaign for Amtrak, which includes the launch of its high-speed train. He will also work on the Bayer corporate and Reuters accounts and a new campaign for $30 million insurance client Cigna. Bours will also play a role in new business efforts.
DDB’s creative department is divided into four units of 12 staffers, each headed by a group director who reports to Rogers.
Bours said he left McCann here because he “wasn’t nervous enough” and wanted to work in an environment where, Bours felt, he would face more pressure to live up to the agency’s creative reputation.
“There’s a lot of history in these walls,” Bours said of DDB’s storied past.