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Virgin Drinks Co., with a little help from Mullen/LHC, is unveiling its new line of noncarbonated, vitamin- and mineral-enhanced bottled water.
The new line from the Wilton, Conn.-based client, known as Fusion Water, will roll out in select markets this month.
Long Haymes Carr of Winston-Salem, N.C., became Virgin Drinks’ lead agency in April 2000, replacing Ground Zero, Santa Monica, Calif., which had helped launch Virgin Cola in the U.S. in 1998 with the tagline, “Say something.”
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