Boston.com, Inform Ink Search Pact

NEW YORK Boston.com, the online arm of The Boston Globe, New England’s largest daily newspaper, has partnered with Inform Technologies.

Boston.com was one of 16 publishers, including Conde Nast’s business magazine Portfolio and Newsweek, to sign on last week with the search-related technology company.

Inform helps publishers organize information across content in order to make search results more relevant. Each article is identified by topic, industry, organization, person, place, and product by a process called meta tagging. Readers can find related articles within the site, in addition to archives, videos, podcasts and blog entries on the Web, without having to click away from the site.

This marks the Globe‘s second major initiative this year to enhance its online operations following its deal with Monster.com to launch a co-branded help-wanted site in conjunction with the paper’s own BostonWorks.com offering.

“We’re always evaluating new ways to showcase our content in the changing world of online news consumption,” Caroline Little, CEO of WashingtonPost.Newsweek Interactive, said in a statement. “We see offsite linking and topic-based organization as ways to help readers find the best, most current information about topics of interest.”