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The Boston Group has crafted a multimedia campaign introducing Fulcrum Financial Advisors, a company launched earlier this year by New England Financial in Boston.
The newspaper, radio and direct mail effort touts Raleigh, N.C.-based Fulcrum’s intention to offer a wide range of financial solutions to consumers and not exclusively push products from New England Financial or its parent company, MetLife, according to Boston Group managing partner Mary Lou Pritchett. The theme: “The advice your money deserves.”
One full-page newspaper execution is topped by that slogan and features a cartoon of the “Fulcrum team” sitting around a conference table.
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