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Peter Nichols has joined the Boston Group as vice president and associate creative director, becoming second in command to managing partner and creative director Brendan Kelley.
Boston Group, which realized an 83 percent jump in billings last year to $35 million, hired Nichols to help Kelley oversee and manage the agency’s increasingly busy, nine-person creative department, Nichols said.
“It’s about continuity,” Nichols said, “so everything doesn’t stop [in the creative process] when Brendan goes away [to pitch] new business.”
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