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The stakes are low. As Hadji Chhadua, manager of the Brown Bridge Exxon station in Gainesville, Ga., told ESPN, he sells about eight six-packs of Samuel Adams beer a week. But thanks to a Jan. 23 column by Boston Globe sportswriter Dan Shaughnessy, which Chhadua took exception to, the New England brewery product is off the refrigerated shelves until the conclusion of Super Bowl LI.
Each year, the Super Bowl shines a media light on the unlikeliest of targets.
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