Boston Beer Tips Glass to McCann

Hill, Holliday Defeated by Sister Shop in $10-12 Mil. Sam Adams Pitch
BOSTON–McCann-Erickson will restage Boston Beer Co.’s flagship Samuel Adams brew in a campaign slated to break in the fourth quarter.
The New York shop prevailed over sister agency Hill, Holliday, Connors, Cosmopulos after a 10-week review that at least one participant described as “strange.” Eric Einhorn, director of strategic planning at McCann, said he did not find the pitch process unorthodox but acknowledged that “each and every pitch has its own unique character.”
McCann was assigned both creative and media buying and planning duties on the estimated $10-12 million account.