Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Boston Beer is rolling out a “Broadcaster for a Day” promotion in Boston, Chicago and New York for its flagship Samuel Adams brand. Now through August, consumers may audition by calling pre-selected segments of past baseball games.
Competitors in each city will be narrowed to five finalists who will vie for a chance to provide live commentary during upcoming radio broadcasts of Red Sox, Cubs and Yankees games.
Co-sponsors of the Boston-based brewery’s promotion include the New England Sports Network, Fox Sports Network Chicago and CBS Radio.
—Brandweek
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in