Boston Beer Gets Restless

BOSTON–Boston Beer Co., known for frequently switching shops, has approached several agencies about the $15-20 million account of its flagship Samuel Adams brand, according to sources.

McCarthy Mambro Bertino, Boston, formed this spring after spinning off from Texas shop Square One, currently handles Sam Adams. Agency executives did not return calls.

Robert Hall, vp/brand development at Boston Beer, could not be reached on Wednesday.

Sources said Hall has approached shops for ideas about the account; the process is in the early stages and has yet to develop into a full-blown review.

After a lengthy run with Boston’s Gearon Hoffman that ended in the mid-1990s, the client has in rapid succession moved its Sam Adams brand to Wieden & Kennedy, Carmichael Lynch, McCann-Erickson and McCarthy Co.– the latter now integrated into McCarthy Mambro Bertino.