Boston

A voracious News and sports town, Boston is one of the few markets with two daily newspapers.

It also boasts New England Cable News, the nation’s largest regional news network, reaching 3.7 million households across six states. Chronicle, one of a handful of locally produced nightly magazine shows in the nation, last year celebrated 25 years on WCVB, Hearst-Argyle Television’s ABC outlet in the market.

Three duopolies–operated by Sunbeam Television, CBS and Hearst-Argyle–do great battle over news viewers. A year after acquiring Tribune’s WLVI-TV, a CW affiliate, Sunbeam (which also owns NBC affil WHDH) added a 10 p.m. newscast. Fox Television’s owned-and-operated WFXT also launched in November an additional late newscast at 11 p.m., which quickly became competitive with the Big Three. Hearst’s duopoly is one-of-a-kind. Both WCVB (the market’s overall news leader) and WMUR in Manchester, N.H., are ABC affils. While WMUR only reaches about 17 percent of the Boston market, its early news ranks among the top-rated newscasts. CBS’ WBZ produces a 9 p.m. newscast for sister station WSBK, an independent.

Boston is a big Talk and Sports market for radio, with CBS Radio’s WBZ-AM and Entercom Communications’ Sports WEEI-AM among the top-five ranked stations. Talk rivals WRKO-AM (owned by Entercom) and WTKK-FM (Greater Media) tussled last year over Howie Carr, who tried to exit his contract with WRKO for WTKK. The law said no, and Carr eventually re-signed with Entercom through 2012. WTKK became Don Imus’ first affil following his new deal with Citadel Broadcasting.

Clear Channel, which owns five radio stations in the market, also dominates local out-of-home media with nearly all of the premiere poster panels in the market and about 85 percent of the bulletin inventory in the DMA.

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