LOS ANGELES-Borders, Perrin and Norrander’s Seattle and Portland, Ore., offices have snagged an athletic shoe account.
The agency has picked up the estimated $1 million account of Brooks Sports after a review. Borders prevailed over Matthaeus Halverson Ayriss in Bellevue, Wash.
Brooks executives said they were impressed with Borders’ category experience and its global connections through parent True North Communications. “They demonstrated a long-term involvement in the athletic footwear industry and a broad range of capabilities,” said Helen Rockey, president and chief executive officer of Brooks in Bothell, Wash.
The agency has produced materials for the client’s June sales meeting and is working on a 1998 print campaign, according to Michael Hoffman, executive vice president at the Seattle office. The account will be serviced from Seattle, but creative work will be handled out of Borders’ Portland office, he said.
Brooks will continue to work with Seattle’s Big Bang, which had handled previous creative assignments on a project basis, Rockey said. “As we grew, we needed someone with international reach,” she added.
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