Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES-Borders, Perrin and Norrander’s Seattle and Portland, Ore., offices have snagged an athletic shoe account.
The agency has picked up the estimated $1 million account of Brooks Sports after a review. Borders prevailed over Matthaeus Halverson Ayriss in Bellevue, Wash.
Brooks executives said they were impressed with Borders’ category experience and its global connections through parent True North Communications. “They demonstrated a long-term involvement in the athletic footwear industry and a broad range of capabilities,” said Helen Rockey, president and chief executive officer of Brooks in Bothell, Wash.
The agency has produced materials for the client’s June sales meeting and is working on a 1998 print campaign, according to Michael Hoffman, executive vice president at the Seattle office.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in