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LOS ANGELES Boost Mobile today unveiled a new graphic look for its brand as it pushes to expand beyond its core multicultural youth demographic and attract a broader range of consumers.
The Irvine, Calif.-based youth-focused brand will attempt to reach up to mid-30s talkers while not alienating its core users.
Boost’s new look includes an updated logo: opposing orange shapes representing a skater or biker’s ramp with a surfer’s wave. (“Boost” refers to the extra lift at the end of the curve in extreme sports.)
The move comes a week after Michael Lanzon, vp, sales and marketing, was named interim CEO of the company.
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