BooneOakley Touts Rather's HDNet Debut

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DALLAS BooneOakley’s ads for Dan Rather’s debut on satellite network HDNet depict a microphone that resembles a hand grenade.

The full-page print ads that broke today are the first work by the Charlotte, N.C., agency for HDNet. Based in Dallas and led by chairman Mark Cuban (owner of the Dallas Mavericks NBA team), HDNet broadcasts in high definition only.

After leaving CBS News this year as its longtime anchor, Rather joined Cuban’s network, where he will have full editorial control of a weekly show airing Tuesdays at 8 p.m.

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