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LOS ANGELES-Executives at Bondo & Remer Creative Marketing are smiling a little more brightly after a new account win.
Q-pharma, manufacturer of Q-Dent antioxidant toothpaste, has awarded its estimated $12 million creative and media planning account to the Seattle-based shop without a review, according to agency partner and creative director Dave Remer. Previous ads had been handled in-house and by freelancers. Los Angeles-based Western Initiative Media Worldwide is handling media buying.
“Bondo & Remer had an immediate grasp of our breakthrough product, [as well as] the capability to deliver exceptional creative advertising under tight deadlines,” said Jim Robertson, vice president of sales and marketing for Q-pharma, Seattle.
Q-Dent is the first toothpaste on the market to contain Coenzyme Q-10, an antioxidant currently under clinical trial at the Food and Drug Administration to examine the claim that it reverses gum recession caused by gum disease.
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