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CHICAGO Radisson Hotels & Resorts has awarded its approximately $6 million account to Bolin Marketing, following a review that included a dozen national advertising agencies.
The hotel chain, part of the Carlson Cos., began the search several months ago [Adweek, Aug. 11].
The Minneapolis shop will produce creative for a new ad campaign for North, Central and South America this fall, the company said.
Radisson has about $6 million budgeted for advertising through December 2004.
Bolin has provided advertising services to Carlson Hotels Worldwide for more than five years as the ad agency for Country Inns & Suites By Carlson.
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