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BooneOakley, an independent shop in Charlotte, N.C., said it has added the $10 million Bojangles’ account following a review.
The budget backs a multimedia push in traditional and online media set to break in June.
“We were especially impressed with BooneOakley’s ability to create attention-getting non-traditional advertising, which we expect will help us as we expand our brand into new markets,” said client svp, marketing Randy Poindexter.
The shop’s recent work of note includes a riff on YouTube phenom “Dramatic Chipmunk” in a campaign for CarMax.
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