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ATLANTA PriceMcNabb launches its first campaign for Bojangles Restaurants tonight.
According to agency executive creative director Alon Shoval, the work centers on the taste of the chain’s fried chicken and biscuits through the perception of its most fanatical customers. “We focus on true ‘Bojangles moments’ where people crave Bojangles and what they do to express that craving,” he said.
Five TV commercials from the Charlotte, N.C., shop will air on network and cable channels throughout North and South Carolina.
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