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Three New York agencies have advanced to the final round of the review of creative duties on Boiron’s estimated $12-15 million ad account, sources said.
Sources identified the shops as MDC Partners’ Kirshenbaum Bond Senecal + Partners, Havas’ Arnold and independent ML Rogers. On Friday, client executives will brief the contenders at Boiron’s U.S. headquarters in Newton Square, Pa., said sources. Two work sessions are planned and final presentations are scheduled for March 31 and April 1.
Kirshenbaum,
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