Boiron Media Up for Grabs

NEW YORK Homeopathic medicine company Boiron has launched a review of its media account, sources said.

Both planning and buying duties are in play. The Newton Square, Pa.-based company spent more than $7 million in major measured media through the first seven months of 2009 — more than twice as much as the total for all of last year ($2.7 million), according to Nielsen. Those figures don’t include online spending.

The incumbent, Interpublic Group’s Tierney Communications in Philadelphia, has been invited to defend, said sources. The agency, which also handles creative duties, could not immediately be reached. (Creative chores are not in play.)

Boiron, through search consultancy Ark Advisors here, last week issued a request for information to outside media agencies, according to sources.

Replies to the RFI are due back next week. The search is expected to be completed next month.

Boiron, a public company with global headquarters in Sainte-Foy-les-Lyon, France, markets homeopathetic products that are designed to provide relief from pain, colds and the flu. Its brands include Coldcalm, Oscillococcinum and Arnicare.

John Durkin, vice president of sales and marketing at Boiron, is said to be among the key decision-makers in review. Durkin and Ark did not return calls.