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NEW YORK Bank of America has moved its $170 million media account to Interpublic Group’s Deutsch after just 14 weeks at Publicis Groupe’s Starcom MediaVest, IPG confirmed.
IPG also confirmed that BofA has handed its $170 million creative account to Deutsch, and has assigned Gotham ad duties for investment banking, asset management, premier banking and commercial banking. The moves were expected [Adweek, Feb. 3].
“I’m disappointed because I’m very confident in the potential and power of our agency and our ability to contribute to Bank of America.
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