BofA Hires Bozell, Temerlin

Bank of America last week formalized the hiring of Bozell Worldwide and Temerlin McClain to handle the creative portion of its $80-100 million account.
Separately, two agencies withdrew from the media portion of the financial institution’s review.
The expected creative decision [Adweek, Eastern edition, Dec. 7] followed a Dec. 16 presentation from the sister True North Communications shops, which pitched their joint resources under the aegis of “Bozell Temerlin McClain.”
The hiring of the agencies was a formality, given the withdrawal two weeks ago of the only other finalist in the process, Lowe & Partners/SMS of New York.
Temerlin McClain officials in Irving, Texas, had not returned phone calls at press time last week to comment on securing the business.
Prior to the merger of NationsBank Corp. and BankAmerica Corp., Temerlin McClain had been advertising agency of record for NationsBank. BankAmerica’s work was split between Deutsch in New York and Marina del Rey, Calif. (creative duties and print media) and GSD&M in Austin, Texas (broadcast planning and buying).
GSD&M confirmed last week it had pulled out of the Bank of America media competition, citing other client obligations. Its announcement followed the withdrawal of another contender, Western International Media of Los Angeles.
Still in the running for the media buying responsibilities of the merged banking operation are TN Media, located in New York, and “several other” undisclosed shops, according to Bank of America representative Ellison Clary.
A decision on the media account is expected to be made in late January, according to Clary. The review is being conducted with the assistance of San Francisco’s Mitchell Madison Group.