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Bank of America last week formalized the hiring of Bozell Worldwide and Temerlin McClain to handle the creative portion of its $80-100 million account.
Separately, two agencies withdrew from the media portion of the financial institution’s review.
The expected creative decision [Adweek, Eastern edition, Dec. 7] followed a Dec. 16 presentation from the sister True North Communications shops, which pitched their joint resources under the aegis of “Bozell Temerlin McClain.”
The hiring of the agencies was a formality, given the withdrawal two weeks ago of the only other finalist in the process, Lowe & Partners/SMS of New York.
Temerlin McClain officials in Irving, Texas, had not returned phone calls at press time last week to comment on securing the business.
Prior to the merger of NationsBank Corp.
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