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The Boeing Co., which tapped McCann-Erickson Worldwide in September to handle its global account, has since started discussions with Bozell, said sources.
McCann-Erickson representatives in Los Angeles said they know of no pending changes and are
continuing to develop the global campaign set for spring launch.
But sources said Boeing officials were unhappy with McCann’s early concepts and plan to move a large chunk of the $30 million account to Bozell, Seattle, in time for the launch.
“McCann took two major swings that Boeing hated,” said one source.
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