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BOSTON TJX’s Bob’s Stores has launched a review for it’s estimated $5 million ad account, according to a representative at consultancy Pile and Co., which is overseeing the process.
Agencies in the Northeast are being contacted and a field of contenders will be selected later this month. A decision is expected by the beginning of April.
Framingham, Mass.-based TJX acquired Bob’s in December for $60 million. TJX roster agencies include Interpublic Group units Hill, Holliday, Connors, Cosmopulos in Boston and Mullen in Wenham, Mass.
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