Bob Greenberg

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In the coming year, agencies and clients must begin the process of adjusting to two converging trends in our new marketing landscape. The first is the shift in content delivery. The shift in content from analog to digital is largely completed. The digitization of content changes the media-driven analog model in its entirety, leaving us in an on-demand world of ubiquitous content. Just consider the ways in which we get news today. The same stories on CNN’s Headline News are accessible as video clips on CNN.com

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