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Children take the lead in a new campaign from Chicago Creative Partnership that aims to reposition Bob Evans Farms Restaurants.
“People think of [Bob Evans] as skewing to an older market,” said Kevin Houlihan, CCP executive creative director. “We want to reposition it as a family restaurant.”
The campaign’s 13 TV spots began airing in selected markets last week, and roll out to others this week. Directed by kid specialist Bob Ebel, each commercial features children talking about how much they like going to Bob Evans.
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