Boathouse Debuts

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John Connors III, former chief executive of Zentropy Partners and the son of Hill, Holliday, Connors, Cosmopulos CEO Jack Connors, has launched a new shop called Boathouse Group.

Connors, 34, is the majority owner of the Dedham, Mass., startup. Chris Boland, who worked with Connors at both Zentropy and Hill, Holliday Interactive, is a minority partner. Connors and Boland rowed together at the University of Pennsylvania, hence the name Boathouse. The shop is looking to add a seasoned creative director.

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