Boathouse has landed creative chores for BJ’s Wholesale Club and Nantucket Nectars. The Needham, Mass., independent becomes the first outside agency for Nantucket Nectars. Work is expected to be print-based, with a budget of $1-2 million. BJ’s, which spends about $5 million annually on regional campaigns, previously worked with Partners & Simons, Boston. Both clients assigned the accounts without a review.
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