Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Boone/Oakley will launch a print advertising campaign in the March issues of men’s magazines to introduce a new program on the Speed Channel, the shop said.
The full-page ads will run in Playboy, Maxim, MPH, Stuff, FHM and Maxim Blender from March through May.
The new program, Unique Whips, will air at 9 p.m. on Wednesdays starting Feb. 23. The show features luxury car customizing for celebrities and was filmed at Will Castro’s Unique Autosports in Holbrook, N.Y.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in