B&N Books Agency Review

Client Says ‘The End’ to Weiss, Whitten, Stagliano
NEW YORK–Barnes & Noble has begun a search for a new ad agency, less than a year after it hired Weiss, Whitten, Stagliano and just weeks after the shop’s first TV work appeared.
The client abruptly gave the New York agency three months’ notice last week.
Mary Ellen Keating, Barnes & Noble’s senior vice president of corporate communications, gave no reason for the split on the $35 million account, other than to say, “Our needs are changing.”