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BMW has selected Interpublic Group’s Universal McCann here to handle media chores after a review, the client has confirmed.
The other finalist was the incumbent, Omnicom Group’s GSD&M Idea City in Austin, Texas.
The assignment includes national media duties for the Woodcliff Lake, N.J., carmaker and some dealer group chores.
All told, the work moving to UM is worth about $200 million, according to sources.
BMW spent $150 million on domestic ads in 2008, roughly in line with the previous year’s spending, according to Nielsen.
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