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BMW regional shop Publicis Mid-America is adding another national campaign for the car maker to its list of credentials.
This week, the Dallas-based agency is rolling out three new television spots for BMW that tout safety.
In one spot, the slow-motion de-struction of a test vehicle is accompanied by the sound of a beating heart, which stops and dramatically restarts as the shattered car comes to a standstill. In another, the same crash-test footage includes text touting “dual front air bags,” “head protection system” and, finally, “repeat buyer.”
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