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NEW YORK BMW Motorcycles has launched a review of creative duties on its ad account, which has been handled by Merkley + Partners since early 1998, sources said. Estimated billings are $5 million.
Merkley, an Omnicom Group shop in New York, has parted with the Woodcliff Lake, N.J., client and will not defend, according to sources. The agency declined comment, and client executives could not immediately be reached.
In addition to print and radio ads, Merkley has in recent years created interactive ads for the brand.
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