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DETROIT BMW this week launches a national campaign for its Certified Pre-Owned (CPO) program. The work from Publicis includes four TV spots that focus on the bond between a BMW and its owner.
This effort marks the first time BMW has created new footage for CPO ads. In the past, the client has used recycled creative from previous campaigns. “We decided it was time to invest in an original ad campaign,” said Bill Bates, BMW of North America pre-owned marketing manager in a statement.
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