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NEW YORK BMW’s The Hire, the digital film series that has earned several accolades in the ad industry, was inducted into the permanent collection of the Museum of Modern Art yesterday.
The induction was part of the festivities surrounding the Association of Independent Commercial Producers awards ceremony, which takes place today.
The Internet shorts, from Fallon in Minneapolis, revolve around a hired driver played by Clive Owen, a British actor who takes viewers on an intriguing, high-powered car ride in a BMW.
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