Blum Airs $20 Mil. Tracfone Push

6 Spots Are First National Effort for Client
NEW YORK–The Blum Group will unveil over the next several weeks a $20 million campaign for Topp Telecom’s Tracfone brand of cellular phones for which consumers pay ahead of time.
The national effort seeks to expand the market for prepaid phone card users beyond its current “credit-challenged” base to the mainstream, including college students and teenagers, said Alan Blum, principal of the New York shop.
The six spots are the former Blum/Herbstreith’s first work for the client since winning the account in a review against undisclosed agencies earlier this year.