Blue Sky: Pucks Lead to Pigskins

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Blue Sky has won the pro-bono advertising account of the Chick-fil-A Peach Bowl.

The Atlanta agency outperformed crosstown rivals T.G. Madison and Cole Henderson Drake in a review.

Blue Sky’s case studies impressed the review committee, but it was the shop’s grasp of the game’s significance as a New Year’s Eve event that sealed the victory.

“New Year’s Eve is a brand positioning thing for us,” said David Epps, vice president of marketing and sales for the client.





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