Blue Sky Keeps Pitching Atlanta Braves

ATLANTA After a review that began with a dozen shops, Blue Sky has retained the creative portion of the Atlanta Braves advertising account, the team said.

“It was clear that Atlanta has some tremendous creative talent, but we felt one agency had all the right ingredients for us,” said Derek Schiller, senior vice president of sales and marketing for the franchise.

The independent Atlanta shop has been creating the Major League Baseball team’s advertising for the past year, after the Braves awarded the account to the agency without a review. Sources estimate that the Braves spend less than $1 million on advertising annually.

Work on the account will begin immediately, Schiller said. The National League club begins selling 2005 season tickets next week.

Media placement is handled through RET Media, a division of Turner Broadcasting System, which owned the team until Time Warner bought the company in 1996 in a $7.5 billion deal that included the Braves.

The Braves media buy includes regional television, radio, billboards, newspapers and magazines.