Blue Dingo Crafts Games for Biography.Com

Blue dingo/gb, a New York-based i-shop, on Monday unveiled BioLinks, a promotional game created for, the Web companion to cable channel A&E’s successful documentary series. BioLinks invites users to make as many connections as they can among the various celebrities featured on the series’ All Premiere May. A new, more difficult puzzle appears each week. Visitors to the site can also register for an online sweepstakes, with prizes including DVD players and a grand prize of a Greek Island Cruise. The game is part of an integrated promotional campaign that includes TV, radio and magazines ads.