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MINNEAPOLIS – Blue Cross/Blue Shield of Minnesota is in search of a new agency, and wants one that can bring innovative ideas to the table.
‘We are really looking for non-traditional ideas,’ said Chris Causey, BCBS manager/marketing communications and advertising. ‘We are coming to believe in other alternatives and our new efforts are going to be much more integrated.’
Agencies in contention for the account, worth about $2 million, are Minneapolis-based Colle & McVoy; Chuck Ruhr Advertising; Bozell; Case Foley Sackett; The Edison Group, a division of Martin/Williams; and incumbent M.R.
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